Parisian International, a manufacturer and distributor of a number of clothing lines including fashion and swimwear. They wanted a new brand and online presence that brought the various lines together under one roof.
Vixen was created as a master brand and the existing alternate brands became collections, accessories, swimwear, evening wear and fashion line. The site was created to retain structure and navigation but enable collection specific look and feel in one home page.
The site served as both a collections showcase for existing the wholesale and distribution business, but also added e commerce and the ability for Parisian to retail directly to customers with significant margin increase.