Client Toyota Lexus
Project Toyota Plaza
Roles Art Direction

The Toyota Plaza is a state of the art Toyota and Lexus service centre operating the Toyota "Kanban" production system and technologies. It is one of the largest and most advanced service centres in the world.

I art directed on site during a 3 day location shoot in the Emirates. Creating an overall image bank for the Totota Plaza, and individual libraries for Toyota and Lexus. Each with a subtle personality difference yet able to work across all libraries as a master set.

I directed over 50 shots in 3 days across a 1 million sqft facility. A selection of the imagery and resulting style setters are shown below.