Winchester cars, an independent retailer of luxury, sports and exotic vehicles. I was responsible for strategic planning, production and creative direction of all advertising campaigns, marketing initiatives and communications. I successfully rebranded Winchester Cars delivering increased brand awareness and growth. Created the Exhilaration, Seduction and Power campaign and annual calendar: highly successful press advertising and a coveted item which increased brand standing and fueled natural advocacy of the brand.
The Exhilaration, Seduction and Power campaign was so successful that it was carried through all touch points. During my time at Winchester I was responsible for the development and launch of a new online presence and integrated stock management system, delivered redesign and refit of showrooms and corporate offices. Creating a branded and differentiated customer experience environment complimenting the luxury and exotic vehicles on display. I also introduced luxury aftermarket retail department and custom vehicle stylist experience space.