Client Bauer Bio Parks
Project Waste to Energy brand
Roles Creative Direction

Bauer Bio parks are trading estates and industrial parks featuring advanced waste to energy technology. Processing waste streams to provide heat to other occupiers and export power to the national grid.

The Re:Nu Powerbot character was created as a new waste to energy icon. His fun adventures and experiences can be tailored to multiple messages, sites, technologies and audiences, yet unite under one clear identifiable herald of the Bauer Bio Parks brand with one clear waste to energy message. Engaging highly memorable experiences can be created in any channel.