Client Bauer Group
Project Luxury Heritage and Country Sports Ecommerce
Roles Creative Direction

Bauer Lifestyle, a retailer of heritage brand goods and country sports apparel wanted to launch their first online store. I created a rich, stylish look and feel aimed at it's growing international client base. Merging traditional British goods like Scottish Cashmere with Swedish luggage and country sporting brands. Retaining the traditional nature of the brands hallmarked by quality materials and craftsmanship, but presenting them with a contemporary and more fashion led edge.

The brand values were carried throughout the execution of the responsive designed site. Rich tones and contemporary imagery fused with crafted and exacting on screen presentation. User centric design at its core, providing an engaging, simple and easy to use shopping experience.