Client
Aston Martin Lagonda
Project
Cygnet Launch Strategy
Roles
Creative Direction. Comms and PR Strategy
Aston Martin Lagonda invited me personally to pitch for the launch of their new vehicle as a result of receiving Atom, a bi annual promotional magazine I created and published for design agency Brand Ten.
The challenge was to introduce a small economical city car into the Aston Martin family, a brand renowned for its sporting prowess and power.
Our concept was Chic, intelligent luxury – A future aware choice for a new generation of Aston Martin owners. I lead the pitch team to produce creative and strategy from teaser to post launch activity and a 12 month comms plan. The pitch was highly commended by the Aston Martin communications team.