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The challenge was to introduce a small economical city car into the Aston Martin family, a brand renowned for its sporting prowess and power.
Our concept was Chic, intelligent luxury – A future aware choice for a new generation of Aston Martin owners. I lead the pitch team to produce creative and strategy from teaser to post launch activity and a 12 month comms plan. The pitch was highly commended by the Aston Martin communications team.