Aston Martin Lagonda invited me personally to pitch for the launch of their new vehicle as a result of receiving Atom, a bi annual promotional magazine I created and published for design agency Brand Ten.
The challenge was to introduce a small economical city car into the Aston Martin family, a brand renowned for its sporting prowess and power.
Our concept was Chic, intelligent luxury – A future aware choice for a new generation of Aston Martin owners. I lead the pitch team to produce creative and strategy from teaser to post launch activity and a 12 month comms plan. The pitch was highly commended by the Aston Martin communications team.